I'm Burtland, a results-driven writer and creative strategist with a knack for producing high-conversion content that engages audiences and drives action. With extensive experience across entertainment, sports, AI optimization, and brand strategy, I’ve written some of the most engaging content in ClutchPoints’ recent history, including a 2024 article that climbed to #18 of nearly 1 million published since 2020, generating over 489K views and 2.6M+ user interactions in under a year, with zero paid promotion. At Enerpower, I developed the Facebook ads strategy that grew the customer base by 50%, creating original ad content and copy, managing audience targeting, and optimizing spend budgets for maximum ROI. Whether it's headline crafting, longform storytelling, or performance analysis, I transform complex topics into compelling, user-friendly narratives that resonate with diverse audiences. Bonus: My emotional intelligence and adaptability make me a collaborative team player, great at building strong relationships and working cross-functionally.
For fun, I enjoy gaming on my PS5, finding a new book to read, or catching up on my favorite sports. Reviewing new restaurants I try is also something I try to do more often than not (ask to see my google reviews page haha).
ClutchPoints is a new and unique way to visually experience everything happening during a sports game - including scores, stats, highlights, social media reactions, and news - right as it happens, right in the palm of your hand. Now having expanded with an Entertainment department, this is your one-stop for all things sports and culture.
Heavy’s coverage focuses on the big four professional American sports — NFL, NBA, MLB, NHL — super-serving team fans with articles and statistical features on the website, plus team-specific email newsletters and social platforms.
Heavy’s reporting has been cited by ESPN, The Athletic, CBS Sports, Bleacher Report, NBC Sports and Sports Illustrated.
I’m an independent artist, songwriter, and producer with five albums and four singles released across digital platforms, earning over 100,000 streams. I write, record, and mix most of my own music while collaborating with artists around the world. My work extends beyond the studio, blending creative direction with data-driven marketing to craft full campaign rollouts across social and streaming platforms. When I’m not in the studio, I DJ at bars and lounges across New York, creating live experiences that connect people through sound. My music blends storytelling, innovation, and emotion, and I was honored to be a semifinalist in the 2020 International Songwriting Competition.