I'm Burtland, a results-driven writer and creative strategist with a knack for producing high-conversion content that engages audiences and drives action. With extensive experience across entertainment, sports, AI optimization, and brand strategy, I’ve written some of the most engaging content in ClutchPoints’ recent history, including a 2024 article that climbed to #18 of nearly 1 million published since 2020, generating over 750K views and 2.6M+ user interactions in under a year, with zero paid promotion. At Enerpower, I developed the Facebook ads strategy that grew the customer base by 50%, creating original ad content and copy, managing audience targeting, and optimizing spend budgets for maximum ROI. Whether it's headline crafting, longform storytelling, or performance analysis, I transform complex topics into compelling, user-friendly narratives that resonate with diverse audiences. Bonus: My emotional intelligence and adaptability make me a collaborative team player, great at building strong relationships and working cross-functionally.

For fun, I enjoy gaming on my PS5, finding a new book to read, or catching up on my favorite sports. Reviewing new restaurants is also something I try to do more often than not (ask to see my Google reviews page haha). 

Google News 

INSIGHT

I saw early traction on social media around an NBA-vs-WNBA skill comparison debate before it hit major outlets. This type of topic historically performs well on Heavy when framed as a cultural conversation rather than a literal sports argument.

IDEA

I reframed Michael Porter Jr. and Lonzo Ball’s comments as part of a broader ongoing cultural discussion. I used narrative tension, conversational pacing, and subtle escalation techniques to maximize emotional engagement without sensationalizing.

IMPACT

• Story surfaced in Google Discover

• Earned an above-average CTR for the NBA vertical

• Created a narrative framework Heavy editors reused on similar discussions

• Validated my trend-spotting instincts within the team